Analytics Products and the Connectors that bring them to life
Claims analytics directly in Salesforce
Flexibility to build what you need
Create ongoing feeds to your own data warehouse
Complete access for data science and engineers
Provider Data Quality and Accuracy
Mapping Activity Between Healthcare Professionals and Organizations
Connecting the dots between Healthcare Professionals and Organizations
Analyzing volume, charges and quality
Tracking diagnosis patterns across healthcare providers and organizations
Understanding payer coverage and patient burden
Create custom patient and consumer segments
Build patient journeys to measure specific events
Using machine learning to predict needs and outcomes
Activate your segments in digital media platforms
Solutions that work for the needs you care about
Referral metrics and provider performance
Patient/consumer targeting and acquisition
Claims insights directly in Salesforce
Predict market share, demand and utilization trends
Brian O’Connor leads Population Intelligence Strategy and Delivery at Populi, helping healthcare provider organizations target consumers and patients and improve outcomes. Brian brings over 20 years of experience in enterprise healthcare systems, with expertise across CRM, marketing automation, CMS, DMP, CDP and cloud infrastructure.
Brian joined Populi in April 2022 from Mercury Healthcare, where he was SVP of Enterprise Technology, focused on CRM and marketing enablement. Brian designed the lead capture ecosystem for all of Mercury Healthcare’s products.
Brian has also served as Chief Technology Officer for two technology consulting companies, specializing in digital transformation and scaled agile delivery across several verticals. Brian holds a BS in electrical engineering from Worcester Polytechnic Institute and completed pre-med studies at Northeastern University.
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