Key Features
NAI & HIPAA Compliant
All data sets used to create Populi Patient Intelligence analytics have been certified NAI and HIPAA compliant by third parties and follow industry standard aggregations to maintain de-id policies.
DMP, DSP and Targeted TV
Populi is growing its integration system to connect to more than 50 DMPs, DSPs and publishers that extend your reach and ability to execute right audience, right message, right channel.
Sub-segment your lists
Create sub segments of your target lists so you can optimize reach and cost by passing only the highest scored targets to each publisher for activation.
Propensity Model Integration
Link seamlessly to the Populi Propensity API that allows you to retrieve your model segments and pass them seamlessly to activation connectivity.
Related Solutions & Products
Patient & Consumer Marketing
A comprehensive selection of patient and consumer analytics that combine clinical and consumer data in a compliant way to enhance targeting and acquisition strategies.
Populi for Tableau
Populi for Tableau gives you instant access and flexibility to build your own views and dashboards on all of the Populi products.
Developer API
Populi’s API offers the utmost flexibility for developers and data science teams who are building their own analytics, machine learning models and apps.
Patient Cohorts
Populi’s Marketing Activation service helps bring your clinical consumer models and segments to life by connecting securely to DMP, DSP and targeted TV platforms.
Propensity Models
Populi’s Propensity models utilize machine learning to uncover your most relevant audiences.
