Marketing Activation
Bringing targets to life in digital media platforms
marketer sitting with laptop with social channels connected to patients and clinics
DESCRIPTION
Populi’s Marketing Activation service helps bring your clinical consumer models and segments to life by connecting securely to DMP, DSP and targeted TV platforms. Through tokenization and mapping we connect in a secure and compliant manner that allows you to activate your target segments and engage in 1:1 advertising.

Key Features

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NAI & HIPAA Compliant

All data sets used to create Populi Patient Intelligence analytics have been certified NAI and HIPAA compliant by third parties and follow industry standard aggregations to maintain de-id policies.

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DMP, DSP and Targeted TV

Populi is growing its integration system to connect to more than 50 DMPs, DSPs and publishers that extend your reach and ability to execute right audience, right message, right channel.

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Sub-segment your lists

Create sub segments of your target lists so you can optimize reach and cost by passing only the highest scored targets to each publisher for activation.

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Propensity Model Integration

Link seamlessly to the Populi Propensity API that allows you to retrieve your model segments and pass them seamlessly to activation connectivity.

Accessing the Product
Populi API gives you complete control over how, when and what you want to build.
patient mix API code example - in beta

Related Solutions & Products

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Patient & Consumer Marketing

A comprehensive selection of patient and consumer analytics that combine clinical and consumer data in a compliant way to enhance targeting and acquisition strategies.

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Populi for Tableau

Populi for Tableau gives you instant access and flexibility to build your own views and dashboards on all of the Populi products.

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Developer API

Populi’s API offers the utmost flexibility for developers and data science teams who are building their own analytics, machine learning models and apps.

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Patient Cohorts

Populi’s Marketing Activation service helps bring your clinical consumer models and segments to life by connecting securely to DMP, DSP and targeted TV platforms.

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Propensity Models

Populi’s Propensity models utilize machine learning to uncover your most relevant audiences.

Get a Proof of Concept Demo
To show you just how different Populi is, we’re offering a proof of concept demo with your live market data. No strings attached.
Populi PRM app screenshot in laptop