Marketing Activation

Bringing targets to life in digital media platforms

DESCRIPTION

Populi’s Marketing Activation service helps bring your clinical consumer models and segments to life by connecting securely to DMP, DSP and targeted TV platforms. Through tokenization and mapping we connect in a secure and compliant manner that allows you to activate your target segments and engage in 1:1 advertising.  

Key Features

NAI & HIPAA Compliant

All data sets used to create Populi Patient Intelligence analytics have been certified NAI and HIPAA compliant by 3rd parties and follow industry standard aggregations to maintain De-id policies.

DMP, DSO and Targeted TV

Populi is growing its integration system to connect to over 50+ DMP, DSP and publishers that extend your reach and ability to execute right audience-right message-right channel.

Sub-segment your lists

Create sub segments of your target lists so you can optimize reach and cost by passing only the highest scored targets to each publisher for activation.

Propensity Model Integration

Link seamlessly to the Populi Propensity API that allows you to retrieve your model segments and pass seamlessly to activation connectivity.

Accessing the Product

Populi API gives you complete control over how, when and what you want to build.

Related Solutions & Products

Patient & Consumer Marketing

A comprehensive selection of patient and consumer analytics that combine clinical and consumer data in a compliant way to enhance targeting and acquisition strategies.

Populi for Tableau

Populi’s for Tableau gives you instant  access and flexibility to build your own views and dashboards on all of the Populi products.

Developer API

Populi’s API offers the utmost flexibility for developers and data science teams who are building their own analytics, machine learning models and apps.

Patient Cohorts

Populi’s Patient Cohorts allows users to build segments against our de-identified database of over 300 million unique patients made up of claims, EHR and consumer data.

Propensity Models

Populi’s Propensity models utilize machine learning to uncover your most relevant audiences.

Marketing Measurement

Populi’s Procedure Volume API allows you to query the total number of procedures for each Provider. The data is segmented by year and month to enable tracking of trends over time.

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