Key Features
HIPAA Compliant
Understand HCP <> HCO relationships through claims data. Search time frames to see increase and decreases in activity.
Strategy and Marketing Ready
View charges, claims and unique patient counts at the procedure and diagnosis level. Utilize groupers to track your defined service lines and key targets.
Model Training / Propensity Scores
Get an instant understanding of which direction a provider’s loyalty is trending with pre-computed definitions of “Rising,” “Steady,” and “Falling.”
Marketing Activation Integration
Need to know the best day to find a physician at a facility? See percentage of time spent at each facility by day.
Related Solutions & Products
Patient & Consumer Marketing
A comprehensive selection of patient and consumer analytics that combine clinical and consumer data in a compliant way to enhance targeting and acquisition strategies.
Strategic Planning
Providing Strategic Planning departments with volume, benchmark and forecast insights on patients, consumers and providers to assess competitive market share, demand, utilization and predictive trends.
Populi for Tableau
Populi for Tableau gives you instant access and flexibility to build your own views and dashboards on all of the Populi products.
Propensity Models
Populi’s Propensity models utilize machine learning to uncover your most relevant audiences.
Marketing Activation
Populi’s Marketing Activation service helps bring your clinical consumer models and segments to life by connecting securely to DMP, DSP and targeted TV platforms.
Patient Journeys
Populi’s Patient Journeys allows you to create studies of patient cohorts by defining specific look-back and look-forward parameters.
