Patient Cohorts
Building target segments for consumers and patients
woman adding a patient to a cohort list
Populi’s Patient Cohorts is built on our de-identified database of over 300 million unique patients made up of claims, EHR and consumer data. Build segments using inclusions and exclusion criteria of diagnosis, labs, procedures and consumer data including social determinants of health.

Key Features


HIPAA Compliant

Understand HCP <> HCO relationships through claims data. Search time frames to see increase and decreases in activity.


Strategy and Marketing Ready

View charges, claims and unique patient counts at the procedure and diagnosis level. Utilize groupers to track your defined service lines and key targets.


Model Training / Propensity Scores

Get an instant understanding of which direction a provider’s loyalty is trending with pre-computed definitions of “Rising,” “Steady,” and “Falling.”


Marketing Activation Integration

Need to know the best day to find a physician at a facility? See percentage of time spent at each facility by day.

Accessing the Product
Populi API gives you complete control over how, when and what you want to build.
patient mix API code example - in beta

Related Solutions & Products


Patient & Consumer Marketing

A comprehensive selection of patient and consumer analytics that combine clinical and consumer data in a compliant way to enhance targeting and acquisition strategies.


Strategic Planning

Providing Strategic Planning departments with volume, benchmark and forecast insights on patients, consumers and providers to assess competitive market share, demand, utilization and predictive trends.

Group 9

Populi for Tableau

Populi for Tableau gives you instant access and flexibility to build your own views and dashboards on all of the Populi products.


Propensity Models

Populi’s Propensity models utilize machine learning to uncover your most relevant audiences.


Marketing Activation

Populi’s Marketing Activation service helps bring your clinical consumer models and segments to life by connecting securely to DMP, DSP and targeted TV platforms.


Patient Journeys

Populi’s Patient Journeys allows you to create studies of patient cohorts by defining specific look-back and look-forward parameters.

Get a Proof of Concept Demo
To show you just how different Populi is, we’re offering a proof of concept demo with your live market data. No strings attached.
Populi PRM app screenshot in laptop