Propensity Models

Using machine learning to predict patient needs

man at desktop computer passing data back and forth with a server


Move to the next level of segmentation utilizing machine learning to uncover your most relevant audiences. By connecting actual patient-level health data with consumer demographic, psychographic and socioeconomic data, Populi’s AI prediction engine will help you identify and forecast your target patients’ needs.

Key Features

Build Target Segments

Combine clinical and consumer data to build ideal targets.

Grouper Logic

Utilize prebuilt diagnostic and procedural groupers to quickly identify cohorts or tap into existing libraries to map your audience target to service lines and therapies.

Automated Model Training

Accelerate your model building through automated machine learning which assists users in selecting the best model.

Mapping to consumer data sets

Pass propensity scores to your internal consumer databases so you can activate audience segments in the tools where you maintain your existing 1st and 3rd party data.

Accessing the Product

Populi API gives you complete control over how, when and what you want to build.

patient mix API code example - in beta

Related Solutions & Products

Patient & Consumer Marketing

A comprehensive selection of patient and consumer analytics that combine clinical and consumer data in a compliant way to enhance targeting and acquisition strategies.

Strategic Planning

Providing Strategic Planning departments with volume, benchmark and forecast insights on patients, consumers and providers to assess competitive market share, demand, utilization and predictive trends.

Populi for Tableau

Populi’s for Tableau gives you instant  access and flexibility to build your own views and dashboards on all of the Populi products.


Developer API

Populi’s API offers the utmost flexibility for developers and data science teams who are building their own analytics, machine learning models and apps.

Patient Cohorts

Populi’s Patient Cohorts allows users to build segments against our de-identified database of over 300 million unique patients made up of claims, EHR and consumer data.

Patient Journeys

Populi’s Patient Journeys allows you to create studies of patient cohorts by defining specific look-back and look-forward parameters.

Get Started Today!