Key Features
Build Target Segments
Combine clinical and consumer data to build ideal targets.
Grouper Logic
Utilize prebuilt diagnostic and procedural groupers to quickly identify cohorts or tap into existing libraries to map your audience target to service lines and therapies.
Automated Model Training
Accelerate your model building through automated machine learning that assists users in selecting the best model.
Mapping to Consumer Data Sets
Pass propensity scores to your internal consumer databases so you can activate audience segments in the tools where you maintain your existing 1st and 3rd party data.
Related Solutions & Products
Patient & Consumer Marketing
A comprehensive selection of patient and consumer analytics that combine clinical and consumer data in a compliant way to enhance targeting and acquisition strategies.
Strategic Planning
Providing Strategic Planning departments with volume, benchmark and forecast insights on patients, consumers and providers to assess competitive market share, demand, utilization and predictive trends.
Populi for Tableau
Populi for Tableau gives you instant access and flexibility to build your own views and dashboards on all of the Populi products.
Developer API
Populi’s API offers the utmost flexibility for developers and data science teams who are building their own analytics, machine learning models and apps.
Patient Cohorts
Populi’s Marketing Activation service helps bring your clinical consumer models and segments to life by connecting securely to DMP, DSP and targeted TV platforms.
Patient Journeys
Populi’s Patient Journeys allows you to create studies of patient cohorts by defining specific look-back and look-forward parameters.
