Patient & Consumer Marketing
Analytics built for precision targeting
Every day, there are millions of potential patients who are educating themselves online as they search for provider, pharmacy and general medical advice. Yet most health organizations struggle to use data to precisely target patients and consumers.
Populi provides a comprehensive selection of patient and consumer analytics that combine clinical and consumer data in a compliant way to enhance targeting and acquisition strategies.
Populi Analytics power Patient and Consumer targeting opportunities that allow Healthcare Organizations to:
Research market areas to build segment & audiences for marketing campaigns based on combinations of clinical, demographic and socioeconomic data.
Create safe and compliant lists to integrate with DMP platforms, OTT, connected TV and more to activate 1:1 digital engagement.
Connect digital media to healthcare transactions to measure marketing campaign performance that evaluate audience and tactic selection.
Key Use Cases
Get instant access to over 180 billion Claims, EHR, Labs and consumer-based analytics in platforms you use every day.