
PROBLEM
SOLUTION
Solutions



Key Use Cases
Patient Segmentation
Use combinations of claims, EHR and consumer transactions to build patient cohorts and segments to inform key target areas for growth and engagement.
Digital Activation
Tap into DMP and trade desk platforms through de-identified tokens to activate audiences through your patient and consumer segments in a compliant way for 1:1 targeting.
Propensity Modeling
Utilize de-identified data and machine learning to build propensity models to assist in targeting consumers with a high likelihood of utilizing specific healthcare services.
Campaign Market Research
Build market maps to understand your addressable target audience that will help inform budget, channel selection and potential ROI.
Marketing Measurement
Link your DMP and digital media transaction data to healthcare analytics to gain an understanding of your ROI and marketing performance.
CRM
Strengthen CRM adoption through claims-based analytics and real-time directories to enhance user experience with relevant market intel.
Related Products
Populi for Tableau
Populi for Tableau gives you instant access and flexibility to build your own views and dashboards on all of the Populi products.
Patient Cohorts
Populi's Patient Cohorts allows users to build segments against our de-identified database of more than 300 million unique patients. Segment by claims, EHR and consumer data.
Propensity Models
Populi’s Propensity models utilize machine learning to uncover your most relevant audiences.
Patient Journeys
Populi’s Patient Journeys allows you to create studies of patient cohorts by defining specific look-back and look-forward parameters.
Marketing Activation
Populi’s Marketing Activation service helps bring your clinical consumer models and segments to life by connecting securely to DMP, DSP and targeted TV platforms.
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