Patient & Consumer Marketing

Analytics built for precision targeting

PROBLEM

Every day, there are millions of potential patients who are educating themselves online as they search for provider, pharmacy and general medical advice. Yet most health organizations struggle to use data to precisely target patients and consumers.

SOLUTION

Populi provides a comprehensive selection of patient and consumer analytics that combine clinical and consumer data in a compliant way to enhance targeting and acquisition strategies.

Solutions

Populi Analytics power Patient and Consumer targeting opportunities that allow Healthcare Organizations to:

Research market areas to build segment & audiences for marketing campaigns based on combinations of clinical, demographic and socioeconomic data.

Create safe and compliant lists to integrate with DMP platforms, OTT, connected TV and more to activate 1:1 digital engagement.

Connect digital media to healthcare transactions to measure marketing campaign performance that evaluate audience and tactic selection.

Key Use Cases

Patient Segmentation

Use combinations of claims, EHR and consumer transactions to build patient cohorts and segments to inform key target areas for growth and engagement.

Digital Activation

Tap into DMP and trade desk platforms through de-identified tokens to activate audiences through your patient and consumer segments in a compliant way for 1:1 targeting.

Propensity Modeling

Utilize de-identified data and machine learning to build propensity models to assist in targeting consumers with a high likelihood of utilizing specific healthcare services.

Campaign Market Research

Build market maps to understand your addressable target audience that will help inform budget, channel selection and potential ROI.

Marketing Measurement

Link your DMP and digital media transaction data to healthcare analytics to gain an understanding of your ROI and marketing performance.

CRM

Strengthen CRM adoption through claims-based analytics and real-time directories to enhance user experience with relevant market intel.

Let's Talk

Get instant access to over 180 billion Claims, EHR, Labs and consumer-based analytics in platforms you use every day.

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What product solutions are are you interested in?*
- Provider Intelligence
  Analytics for provider directory enhancement, affiliations, referral leakage/outmigration, physician recruitment and PRM
- Market Intelligence
  Enterprise strategic planning analytics for market share analysis, demand forecasting, service line benchmarks, price transparency, growth and expansion
- Population Intelligence
  Consumer targeting analytics for patient CRM and data warehouse appends, SDOH, new movers/new homeowners, propensity models, and digital activation
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Analytics Products and the Connectors that bring them to life

Market Intelligence

Bundle Overview

PROVIDER INTELLIGENCE

HCx Directory

Affiliations

Pathways & Referrals

Procedure Volume

Condition Volume

Price Transparency

POPULATION INTELLIGENCE

Patient Cohorts

Patient Journeys

Propensity Models

Marketing Activation

Solutions that work for the needs you care about

USE CASES

Network Management