Physician Relationship Management

Maximize your network and market growth

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PRM is being used more than ever by healthcare companies to engage and sell to physicians and healthcare organizations, however solutions are missing integrated claims analytics that drive higher adoption and success.


Populi provides a comprehensive selection of provider based insights that leverage claims intelligence that integrate into the marketing, sales and research tools you use everyday to engage with physicians.


Populi Analytics integrates seamlessly into the Salesforce platform allowing PRM users to:
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Discover important trends in specific procedures and diagnosis to segment key providers to target, recruit and bring into your network.
Turn PX/DX/RX insights into instant activation through CRM/PRM and marketing platforms.
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Evaluate provider leakage and referral patterns to grow revenue and manage cost and quality.

Key Use Cases


Provider Targeting and Recruitment

ID Providers through clinical and financial attributes to utilize in recruitments and targeting campaigns for marketing and business development.

Leakage and Referral Insights

Manage referral pathways and identify critical areas for leakage prevention to manage cost and increase revenue within networks.

Group 9

Physician Marketing

Target list building and ROI measurement for physician outreach, marketing campaign and recruitment initiatives.

Related Products

Group 5

PRM Insights for Salesforce

PRM Insights for Salesforce brings insights on affiliations, procedure and condition benchmark and referral patterns right on Salesforce PRM.


Pathways and Referrals

Populi’s HCx Pathways empowers you to discover patterns of referral behavior as patients move in- and out-of-network.


HCx Directory

Populi’s HCx Directory allows you to retrieve the best-in-class profiles with the most up-to-date data on Providers address, contact and personal information.


Procedure Volume

Populi’s Procedure Volume API allows you to query the total number of procedures for each Provider. The data is segmented by year and month to enable tracking of trends over time.



Populi’s HCx Affiliation API allows you to connect the dots between Healthcare Professionals and Healthcare Organizations.

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