Forecast and predict market share and demand
Healthcare organizations are under pressure from price sensitive consumers, regulatory shifts and non-traditional competitors that affect strategic planning for expansion and investments. External market data is required to gain insights into these trends to take appropriate actions.
Populi provides Strategic Planning departments with a multitude of volume, benchmark and forecast based insights that leverage claims and linked consumer data to assess competitive market share, demand, utilization and predictive trends.
Populi Analytics reveal Strategic Planning opportunities that allow Healthcare Organizations to:
Identify competitive analysis and market share at condition, procedure and service line levels to determine future expansion and necessary expense.
Understand consumer, employer and physician demand and trends that will drive new product and service offerings.
Discover new market entrants to position competing services, evaluate acquisition targets and marketing outreach programs.
Key Use Cases
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