Strategic Planning

Forecast and predict market share and demand

PROBLEM

Healthcare organizations are under pressure from price sensitive consumers, regulatory shifts and non-traditional competitors that affect strategic planning for expansion and investments. External market data is required to gain insights into these trends to take appropriate actions.

SOLUTION

Populi provides Strategic Planning departments with a multitude of volume, benchmark and forecast based insights that leverage claims and linked consumer data to assess competitive market share, demand, utilization and predictive trends.

Solutions

Populi Analytics reveal Strategic Planning opportunities that allow Healthcare Organizations to:

Identify competitive analysis and market share at condition, procedure and service line levels to determine future expansion and necessary expense.

Understand consumer, employer and physician demand and trends that will drive new product and service offerings.

Discover new market entrants to position competing services, evaluate acquisition targets and marketing outreach programs.

Key Use Cases

Market Sizing and Utilization

Understand total market size and utilization of services across populations to forecast opportunities and plan for growth.

Supply and Demand Trade Area

Build analytics and predictive forecasts to manage current demand for services while modeling future capacity and need that will drive marketing and operating plans.

Market Share and Competitive Benchmarking

Gain insights into current market share by patient mix, payer, procedure and other dimensions to see how you stack up against competitors.

Provider Acquisition and Valuation

Develop strategic plans by understanding volume, revenue and plan mix to inform optimal geographic, pricing, and timing acquisition decisions.

Rare Disease Targeting

Target rare disease cases by patient and provider to evolve precise growth plans out of your current market areas.

Future Competition and Disruptors

See trends and indicators of new competitors and entrants into the market at key procedure and service line levels so that you can be ahead of the curve.

Let's Talk

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What product solutions are are you interested in?*
- Provider Intelligence
  Analytics for provider directory enhancement, affiliations, referral leakage/outmigration, physician recruitment and PRM
- Market Intelligence
  Enterprise strategic planning analytics for market share analysis, demand forecasting, service line benchmarks, price transparency, growth and expansion
- Population Intelligence
  Consumer targeting analytics for patient CRM and data warehouse appends, SDOH, new movers/new homeowners, propensity models, and digital activation
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USE CASES

Key Use Cases

Market Sizing and Utilization

Supply and Demand Trade Area

Market Share and Competitive Benchmarking

Provider Acquisition and Valuation

Rare Disease Targeting

Future Competition and Disruptors

Related Products

Populi for Tableau

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Pathways and Referrals

Procedure Volume

Condition Volume

Patient Journeys

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