Analytics Products and the Connectors that bring them to life
Claims analytics directly in Salesforce
Flexibility to build what you need
Create ongoing feeds to your own data warehouse
Complete access for data science and engineers
Provider Data Quality and Accuracy
Mapping Activity Between Healthcare Professionals and Organizations
Connecting the dots between Healthcare Professionals and Organizations
Analyzing volume, charges and quality
Tracking diagnosis patterns across healthcare providers and organizations
Understanding payer coverage and patient burden
Create custom patient and consumer segments
Build patient journeys to measure specific events
Using machine learning to predict needs and outcomes
Activate your segments in digital media platforms
Measure patient behavior against digital marketing
Solutions that work for the needs you care about
Referral metrics and provider performance
Patient/consumer targeting and acquisition
Claims insights directly in Salesforce
Predict market share, demand and utilization trends
Every day, there are millions of potential patients who are educating themselves online as they search for provider, pharmacy and general medical advice. Yet most health organizations struggle to use data to precisely target patients and consumers.
Populi provides a comprehensive selection of patient and consumer analytics that combine clinical and consumer data in a compliant way to enhance targeting and acquisition strategies.
Research market areas to build segment & audiences for marketing campaigns based on combinations of clinical, demographic and socioeconomic data.
Create safe and compliant lists to integrate with DMP platforms, OTT, connected TV and more to activate 1:1 digital engagement.
Connect digital media to healthcare transactions to measure marketing campaign performance that evaluate audience and tactic selection.
Use combinations of claims, EHR and consumer transactions to build patient cohorts and segments to inform key target areas for growth and engagement.
Tap into DMP and trade desk platforms through de-identified tokens to activate audiences through your patient and consumer segments in a compliant way for 1:1 targeting.
Utilize de-identified data and machine learning to build propensity models to assist in targeting consumers with a high likelihood of utilizing specific healthcare services.
Build market maps to understand your addressable target audience that will help inform budget, channel selection and potential ROI.
Link your DMP and digital media transaction data to healthcare analytics to gain an understanding of your ROI and marketing performance.
Strengthen CRM adoption through claims based analytics and real time directories to enhance user experience with relevant market intel through claims.
Populi’s for Tableau gives you instant access and flexibility to build your own views and dashboards on all of the Populi products.
Populi’s Patient Cohorts allows users to build segments against our de-identified database of over 300 million unique patients made up of claims, EHR and consumer data.
Populi’s Propensity models utilize machine learning to uncover your most relevant audiences.
Populi’s Patient Journeys allows you to create studies of patient cohorts by defining specific look-back and look-forward parameters.
Populi’s Marketing Activation service helps bring your clinical consumer models and segments to life by connecting securely to DMP, DSP and targeted TV platforms.
Populi’s Procedure Volume API allows you to query the total number of procedures for each Provider. The data is segmented by year and month to enable tracking of trends over time.